How to Tap Into the Emotional Appeal of Casino

Casinos are a fascinating place where champagne glasses clink, gamblers test their luck and the clatter of the wheels and cards create an incredible buzz. The opulence and neon signs are a sight to see, but if you look behind the scenes of these glitzy establishments, there’s something darker lurking. The fact that gambling involves large amounts of money encourages people to try to cheat and steal, so casinos spend a lot of time, energy and money on security. Casinos also use elaborate surveillance systems that offer a high-tech “eye-in-the-sky” that allows security workers to watch every table, window and doorway at once. The camera systems are programmed to focus on suspicious patrons, so any deviation from the expected routine stands out like a fifth ace.

Despite all the avarice and treachery, Casino still manages to pull at our heart strings in part because of the human drama playing out on screen. The characters, particularly Sharon Stone’s Ginger and Nicky, are so unlikeable yet we can’t turn away. And even though they eventually get their comeuppance, we feel for them as they fall and struggle to pick up the pieces.

As a casino, you can tap into this emotional appeal to win new patrons by leveraging tried and true casino marketing strategies that are guaranteed to boost your bottom line. These include promoting your casino on social media, recording video testimonials from happy guests and showing pictures and videos of lucky winners on screens throughout the casino.